Extreme sports fashion on the high street

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All extreme sports enthusiasts can instantly name favourite brands for their sport. These brands become much-loved not because they look cool but by doing a good job when doing the sport.

Extreme sports fashion on every high street.

We all have our favourites mine are GT for mountain biking and Burton for snowboarding as neither have ever let me down.

But many of these brands have become popular outside of their sports and you see extreme sports fashion on every high street. Not everyone wearing a Quicksilver t-shirt can surf. Same goes for people sporting Fox jeans – it’s unlikely they ride motocross, and you don’t have to be a snowboarder to keep warm in a Burton jacket.

So why have extreme sport brands become fashionable?

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