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Develop tourism as a sustainable economic activity, with a relevant role in generating employment and foreign exchange, providing social inclusion. The Ministry of Tourism innovates in implementing public policies with a decentralized management model, guided by strategic thinking.

In its organizational structure is the National Policy for Tourism , who assumes the role of running the national policy for the sector, driven by the guidelines of the National Tourism Council . Furthermore, is responsible for internal promotion and will ensure quality of service provision Brazilian tourism.

To assist the formulation of plans, programs and actions aimed at strengthening the national tourism for the National Secretariat of Tourism Development Programs . The body has the assignment to promote the development of infrastructure and improving the quality of services provided.

The Embratur - Brazilian Tourism Institute , created in November 18, 1966 as Empresa Brasileira de Turismo, was intended to encourage tourism by allowing conditions for generation of employment, income and development throughout the country

Since January 2003, with the establishment of the Tourism Ministry, the performance of Embratur focuses on promotion, marketing and supporting the marketing of products, services and tourist Brazilians abroad.