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GOALS & RATIONALE:

Increase the economic contribution to the BVI by:
a. Attracting a more discerning and higher spending visitor; and
b. Increasing the number of visitors, especially repeat visitors
Providing an authentic experience for visitors by developing and expanding the number and quality of product offerings
Solve the issue of the seasonality of the tourism cycle
Adapt and promote a more sustainable approach to tourism development
Build and sustain a close working relationship between the BVI Tourist Board, the business trade, product partners and media
Increase public awareness of the importance of tourism to the BVI economy
Work as a proactive, effective and efficient team of Tourism Professionals investing and focussing an action that brings the most return on investment, in the most sustainable way